Communication and Promotion

Communication and Promotion

Meet Becky Baik, founder of The Profile Magazine

Students on the Fashion Communication and Promotion (FCP) course at Central Saint Martins are a lucky bunch, aren’t they? They’re able to experiment with everything on Planet Fashion, whether it’s styling, photography, fashion writing, film-making or graphics and branding. There are several FCP magazines that get produced each year, but one that caught our eye was The Profile Magazine, full of fantastic stories and imagery, all wrapped up in a tidy, nominal layout. One of the creative minds behind all the magic is no-one else other than FCP graduate Becky Baik, who hails from Seoul, the capital city of South Korea, and has worked for the likes of ELLE Korea and AnOther magazine.

Jeremy Scott, Tumblr and Unicorns at H&M: Dora Moutot on Internet...

We spoke with Dora Moutot, Fashion Communication and Promotion graduate, fashion journalist, trend forecaster and 'part-time unicorn', who has made it her business to...

Re-presenting the Japanese creative scene with TONE

Born in Tokyo and raised in Beijing, 24-year-old Kaori Oyama had quite a unique perspective when she arrived in London five years ago for...

Janice Lee and the Face of Luxury Consumerism

Janice Lee, originally from Hong Kong, is devoted to the study and interpretation of consumer behavior. As China’s burgeoning middle class goes on extravagant...

Defining Youth, (Un)representing sexuality: The eroticism of Leonard Arceo’s Romeo Magazine

When Leonard Arceo graduated with his masterly skilled cohort from Central Saint Martin’s cross-disciplinary course Fashion Communication and Promotion, he presented Romeo Magazine, an...

Lovely Lily ‒ the FCP grad talks us through his final...

A gloomy, wet day at Buckhurst Hill station, out in suburban Essex. A black Audi is waiting for me. ‘Hello darling,’ purrs Lily Bling...

The future of fashion communication may lie in the hands of...

Over the course of the final FCP project, everyone has been keeping their work incredibly secret. When you tried to engage most of the...

Sexy time at Central Saint Martins

During her placement year, our good friend and long-time 1 Granary family member Julia van IJken has been travelling the globe. Having assisted Vestoj’s Anja...

Moffy the cross-eyed model, Yamamoto and Lebon: Hanna Moon’s ‘a nice...

Hanna Moon is ace. She's part of this year's fresh batch of FCP graduates, and has now launched her magazine: a journal stacked with...

Friend, and collaborator: Julian DuFour and Céline Schubert

“Whenever there is a slight opportunity or a loophole in an assignment, I’m working with Céline,” says Julian DuFour, a 1st year FCP student...

Exploring the Internet with Dominik Pollin

For Dominik Pollin, fashion is about images. Images in the sense that to him, fashion is consumed visually, and thus immaterially, rather than through...

Malika Rayeva’s: from directing Chalayan’s PR to creating Gavot Magazine

Malika, who is originally from Kazakhstan, first heard about CSM while watching a reportage on a Russian TV layannel while she was in secondary...