The White show is the ultimate fashion show bringing together the creations of all CSM first year fashion students. Every year, the designers throughout all fashion departments: womenswear, menswear, print, knit and FDM, are given one same project brief to produce a singular garment in white fabric. Though the assignment is the same for all, the outcomes vary dramatically. As a result, over 150 garments are born, inspired by different ideas deriving from students’ diverse backgrounds.

The White Show project has been run by CSM for over twenty years, and featured the very first works of such major designers as Phoebe Philo, Hussein Chalayan, Jonathan Saunders, Christopher Kane and many more… Historically, The White Show was a closed internal event, with no outside visitors and foremost journalists allowed at the show, leaving very little public footage behind. Nowadays, with the rapid technology development and the growing reputation of the College, it is becoming increasingly difficult to conceal the Show. Therefore, there is rising pressure for the ‘freshers’ to produce worthy garments as well as professionally organise such a massive event.

Every year FCP students produce and art direct The White Show, and each year they need to come up with a new theme uniting all the outfits. This time the project was particularly challenging given the wider space and ultra-modern context of the new, magnificent, but also somewhat imposing KX building. This lead to the 2011 event being inspired by the theme ‘Milk’, bringing together the flowing purity of the latter and its harsh production reality. The theme strongly echoed/correlated with the innocent birth of the new garments in the factory-like KX space.

Whether influenced or inspired, the Show was a major success, making the new KX building truly come alive since the opening last fall. Enjoyed by both viewers and participants, it had an atmosphere and magic of a true party, which is probably always the result of hard work.

For our White Show  photoshoot we have selected the garments of 7 designers, that caught our eye.

We would like to thank them for providing their garments for this photoshoot and also creative input and collaboration with the blog.

Designers in order of appearance: Arkom Prasertthai, Gabriele Skucas, Jim Hu, Hiroko Masano, Markus Wernitznig, Yuan Zhang and Phoebe Kime

Text by Galya Vlasenko

Photographer: Natalia Lipchanskaya 

Make-up & hair: Marina Keri

Model: Blandine Rinkel/IMG Models

Styling/producing: Olya Kuryshchuk

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