This year, as part of the London Design Festival 2013, nine Central Saint Martins design graduates joined arms to showcase under the group-name, CSM Invasion. This year’s CSM Invaders took to The Do Shop, Covent Garden to takeover the store, and display their graduate collections. We caught up with the nine designers individually to find out more about them, and what inspires their work.

‘Have nothing in your house that you do not know to be useful or believe to be beautiful’. This statement from Sir William Morris beautifully encapsulates the sentiment behind CSM graduate, Sophie Cobb‘s work. It’s Sophie’s fusion of the emotive capacities of design and functionality that has seen her work garner such attention to-date. We spoke to Sophie as she took part in the London Design Festival 2013 to find out more about her, and her graduate collection.


Can you sum up the impact that CSM has had on you as a designer?
Being surrounded by like minded creative people everyday. The tutors and technicians were truly fantastic, and massively supportive. It has given me the confidence I didn’t realise I had.
In what ways do you try to fuse sentimentality and functionality in design, so as to enrich everyday living?
Have nothing in your house you do not know to be useful or believe to be beautiful’; a quote by William Morris. This quote was extremely influential to me during my time at CSM. When designing, I design with an element of turning the mundane everyday object [into something] unique and special. I also design by keeping the form and the surface very equal, so they inevitably compliment.

Do you think it is important that functional design is also sentimental? If so, why?
Not always. I believe that every product should have a function and purpose. Making something sentimental is much more personal.

Do you have any objects that are particularly sentimental to you?
Yes, a mug my younger sister bought me as a present. It has the perfect thickness of rim for drinking tea (which is harder to find that you think!)


What physical processes did you work with to create these pieces?
I used many different processes when making this collection. I used a ‘Whiler’ to create the model of the dishes- this was a new technique for me to learn and was very tricky. If I were to re-design, [or] make the dishes again, I might look to another industrial process such as the ‘jigger jolly’. I also created my very own unique colour palette [by] adding different quantities of stain to the earthen-ware slip. This soft palette gave beautiful, subtle colours.

Can you tell us about your experience showcasing your final graduation collection with the group, CSM Invasion?
It has been such a fantastic experience. To be given first hand experience of selling, [and] exhibiting my products in a professional context is an amazing opportunity. I am extremely thankful to the lovely Do-Shop for the selection!


Are there any particular designers you’ve seen at the London Design Festival whose work has got you excited?
Scholten & Baijings at the V&A. I was very inspired by this design during my final project at CSM. [It] was great to see their installation ‘The Dinner Party/True-To-Life Design’.

Is there any advice you would give to designers who are looking to group together, like CSM Invasion, to show their work?
Advice… To each take different roles when it comes to organising. Each person has there own strengths, so use them. When designing the event, it came quite naturally to us as a group, as I think we all had the same vision.

Sophie, and the CSM Invasion group are exhibiting their graduate collections in The Do Shop, Covent Garden from Saturday 14th-22nd September.

Tweet them @CSM_Invasion #LDF13

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