“I THINK IN REAL LIFE, OR ON THE HIGH STREET, CONSUMERS ARE MORE INTERESTED IN DRESSING TO LOOK WEALTHY.”
Pyjamas are not new to the Fashion Week crowds. Malene Birger’s S/S16 showcase in Copenhagen made satin on satin look like a high-end pantsuit whilst more recently, the lingerie designer Stephanie Seymour displayed her new collection in Barneys in NY, explaining that people are wearing pyjamas out now more than ever. Why do you think this trend isn’t catching on in real life?
I think in real life, or on the high street, consumers are more interested in dressing to look wealthy. In the fashion world, more ideas can be pushed and wealth can be displayed through taste and how ‘new’ something is. However, in real life, most people still hope to invest in pieces that make them look wealthier than they are. Pyjamas are difficult to navigate in that ideology, given that it might be associated with being ‘sloppy’ instead.
Do you have a favourite piece from your collection?
I have quite a few, but maybe one of my favourites is a cashmere coat that has a very interesting cut, to make the body look Napoleon Dynamite. The texture is amazing and there is the added detail of a tag that looks like one you would find on a bed sheet. It almost looks like a blanket and I really like that, because it feeds into the overall aesthetic of the collection.
Growing up in Vancouver, were pyjamas as big a deal as they traditionally have been within British culture?
Yes! PJs were all I wore during my childhood. When I grew up, I was so surprised that people slept in boxers or nothing at all. I loved my pyjamas and I still have sets of them at home, but nowadays I wear my AEANCE wool trousers and a cotton t-shirt to go to sleep.
Your S/S 17 collection reminded me a lot of Jan Brady in terms of personality and style (especially the famous round rimmed glasses on your models). What’s your fascination with the idea of the ‘nerdy girl’?
I think my fascination with the ‘nerdy girl’ is twofold. On one side, I really love the idea of embracing the qualities that are normally not very desirable or sexy. But in that confidence, there is an attractive quality that feels honest and authentic. I believe all of us are nerdy in some aspects. We have all experienced awkward situations and silly moments in our lives. I want to celebrate these moments and show that we are all connected, because they happen to each of us, even the cool kids.
Do you think an element of innocence is a crucial feature in your work?
Yes, innocence is very important to my collection, but it doesn’t necessarily imply a sense of inexperience or being unaware. Instead I think it has a lot to do with a committed faith in people. To me, innocence means joy, a purity and celebratory attitude that is important for someone to embrace if they want to be compassionate about their own quirky traits and attributes.