Look at Safa’s work, and you might initially sense a meeting of McQueen’s vivid conceptual limitlessness and Yohji Yamamoto’s exquisite attention to detail; but behind his fastidious craft lies a surprisingly primal, organic creative process. “My main source of inspiration is nature. I love observing the changing leaves, seasons, or colours. The transformative power of nature is a major influence on my aesthetic and creative identity,” he says. An intuitive designer, Safa is not one to overthink or wait around. “If an idea comes to me, I immediately start working on it. The design needs to come to life very quickly. Production usually starts a couple of days after I finish the digital sketches.” This highly alert style of working, coupled with a penchant for innovation and far-out artistry likely contributed to making Safa’s recent collaboration with Nike so fruitful. “I had been approached by a few big names already, but when Nike contacted me, about a year ago, it was a no-brainer. I love incorporating new technology into my work, revisiting iconic silhouettes, and blending fashion with high performance,” he argues.
Sportswear and couture may be radically different in terms of purpose, design and manufacture, but Safa doesn’t feel compelled to choose. “At the end of the day, I just love designing. It’s my language, it’s how I express myself. I’m usually a terrible speaker, but art allows me to speak without saying a word. It’s very freeing.” Just try and silence him.