Maja Lenhard
“My collection explores how 18th-century fairy tales, written by women, were later appropriated by men to reinforce female subjugation. These were never childish fantasies. Denied political power and autonomy, women used storytelling as resistance, speaking of violence, and abuse. Later retellings, especially by the Brothers Grimm, softened this critique, erasing sexuality and turning survival stories into lessons in obedience and purity. Fairy tales were not written to tame women, but to free them. Through colour and degradés, I explore light and shadow, revealing and concealing at once. Like the tales themselves, what you see is never the whole story, beneath the surface lies something darker, more complex. I’m incredibly excited to start working in the fashion industry and to finally channel my creativity into a brand’s identity. Fashion has always felt like more than just clothing to me. The idea of collaborating within a team, exchanging ideas, and creating something meaningful together truly inspires me. At the same time, I can’t ignore my fears. The job market feels uncertain, and breaking into the industry seems more challenging than ever. Sometimes it feels like success isn’t only about talent and hard work, but also about image and pretension. Even so, I hope authenticity and dedication will still make a difference.”































































































































































































































































































































