“Coming from Korea, there were a lot of fabric shops everywhere, but each one sells the same product and it’s not very good quality. In London, it’s all so different.”
While studying Fashion Communication for foundation, which Choe admits was by accident, later applying for her BA in Womenswear under the persuasion of her tutor, Choe typifies a mistake gone right. Governed by curiosity, she made the move from her hometown in the Korean countryside, aged nineteen, without any prior knowledge or command of English to pursue womenswear. “It was kind of crazy. Whenever I went to school and wanted to talk about anything I was unable to speak.” But Choe never felt hindered by the barrier but rather the opposite, learning to communicate through London’s feted art scene, immersing herself into its milieu from museums to fabric shops. “Coming from Korea, there were a lot of fabric shops everywhere, but each one sells the same product and it’s not very good quality. In London, it’s all so different.”
Despite her affinity for the concrete metropolis, Choe found herself returning to the Korean countryside for the finale of her degree. Met with the initial concern shared amongst most graduating students of her cohort, Choe once more buried herself into her surroundings, pivoting a collection that situates itself as a personal tableau towards her father. “My final collection was inspired by my Dad because it reflected this culture in Korea amongst the older generation. They’re very conservative; they have their own rules, such as how to dress in every circumstance. But with my Dad, he was always different,” she proudly notes. “He doesn’t follow the rules, even as a businessman where he’s expected to be dressed very formally. He always wears what he wants to wear and what he feels comfortable in.”