His advice to new students venturing into fashion? “Be true to yourself, but be open to new ways of working. Be disciplined but also fluid. Find yourself and what’s best for your creativity to grow and be expressed freely.” For Juan himself, it’s been a continuous learning process. He has been styling for seven years and yet, he doesn’t feel he’s halfway to the point where he wants to be. “Fashion is always changing. I think you have to keep doing things so that you never fall behind, to keep learning, keep researching and keep growing,” he says, adding how he constantly adds to his reading list to explore new techniques and find inspiration.
“The never-ending overproduction is disguising itself amongst campaigns of diversity or eco-friendliness.”
In his opinion, the fashion industry is consumed by fast fashion. “The never-ending overproduction is disguising itself amongst campaigns of diversity or eco-friendliness,” he says. “I think fashion should start looking at other parts of the world and learn from what they’re doing there. I know a lot of brands in Latin America that have not been able to project themselves outside of their country and grow, just because there’s still this stigma that everything is in Paris, London, Milan and New York. The few that manage to go to the fashion capitals are a very small percentage.”
Juan’s journey from art student to fully-fledged stylist and upcoming designer shows how interconnected and multidisciplinary the path of fashion can be. One discipline always informing the other, his success lies in his ability to approach his work from various angles. His vast research and feeling for matching yet effectively contrasting colours and cuts are reflected in his graduate collection that explores complex themes of adolescence and sexual awakening.