In your editor’s letter, you write: ‘I can’t help but wonder why I even started the damn thing. After all, no one asked for another bloody fashion publication.’ Why did you start this project? What are you hoping to gain from it?
The @skipdin Instagram was my final project for BA Fashion Journalism at CSM. I’m a bit of a wind-up merchant. I find myself getting annoyed about things all the time, and that account was great for free therapy – a sort of fashion anger management! I was getting into trouble with certain things, but I couldn’t stop because it was too much fun. Then someone referred to me as an “insta-critic” in an article, which was frustrating, because that’s not what I am. I just happen to put my work on Instagram. Making my own zine, I’m doing what I do anyway, but I’m printing it out. People don’t seem to value work that you put on the internet. I don’t understand why people get so excited about publishing, but if you can’t beat them, join them.
I found that I allowed myself to put more time and energy into things, knowing I would print it out. But it’s basically the same as what I put on Instagram, just all in one place. It’s not separated by other people’s work and memes. I hope that people will appreciate the illustrations and the content more than they do on Instagram. I find that a selfie, or a picture that’s already done the rounds on the internet will do better than a drawing.
“I don’t understand why people get so excited about publishing, but if you can’t beat them, join them.”
How does a physical magazine work with your brand, which is so heavily influenced by Internet culture?
I had to be really conscious that the content was evergreen. I don’t know what’s going to happen over fashion week, so I couldn’t comment on it in the same way I would on Instagram, which is more reactive. Everything in the zine had to be more generalised and I wanted the people to carry it with them through fashion week. Content like ‘LFW Bingo’ or ‘Snakes and Laddered Tights’ relates to how people experience fashion week. I’m planning on continuing this indefinitely, producing one every season. It’s a good benchmark for the zine, to be a companion through the hysteria of fashion week, without directly commenting on what’s going on.