Finally, the platform offers the possibility to be browsed by moods, while items can be easily found with hashtags. This last feature makes Bookalook particularly attractive for Millennials, who instantly feel comfortable in a setting which closely resembles Instagram. It is an essential strategic move, as Melissa notes, “we have reached the point where Millennials are representing, for the first time, the major workforce in the industry, taking over the positions previously held by baby boomers”.
Bookalook is still a small company, which sees every associate involved in almost all the area of the business, regardless of its background. This is perceived as a strength: here every associate’s point of view is valuable and an ongoing discussion is promoted in order to mutually inform the decisional process of the team. This makes bookalook.com particularly democratic. Melissa is very proud of the company values: “The key words are trust and transparency, but also openness: you always have to speak your mind!” and wishes that the in workplaces of the future “you will finally feel comfortable and make the best out of it.” “We want it to mean something to be on bookalook.com” adds Carolina and it feels like that the company aim is to become the new reference in the industry.
While they share a common interest in fashion, the founders of Bookalook come from totally different backgrounds. In fact, Carolina has a degree in Philosophy and later graduated from an MA in Fashion Communication at Central Saint Martins. On the other hand, Melissa studied business and had the opportunity to work for Pop Magazine and Novembre, an experience which allowed her to become aware of the dynamics and issues related to the management of photoshoots and showrooms.
When asked about her main role in the company, Melissa brings up an interesting concept: “I am the person in charge of the business and Carolina is mainly focused on sales and curation. However, we work as binomials and therefore we are always open to each other suggestions. We want to build our business around this idea.” In this sense, every new encounter represents an exciting opportunity to widen views and exchange expertise. This original modus operandi enables for the professional growth of the individuals within the company, as well as consolidating personal relationships.
Carolina admits that every single day since the launch of their platform “has been an emotional rollercoaster, with up and downs, tears but also satisfaction.” Carolina, Melissa and Marta are extremely happy to share this ride together since, what they value the most, is their strong friendship: “it is hard to believe that, such different people, who didn’t know each other, could form, through the common experience of Bookalook, such a perfect match!”
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