Your new collection, named “The Beach Collection,” is about the outdoors. How did the theme come up?
I wanted to capture a feeling of freedom in the outdoors. I always feel most myself when I’m out walking my dog or exploring a new exciting place. I get that feeling that the world is full of new possibilities. The lookbook was shot post lockdown in London so we were all imagining that feeling in a time when it wasn’t possible to be amongst nature. Using this theme, we shot the lookbook in a studio, creating snapshots of these moments in an unnatural environment. HMUA Emilie Louizides created the hair and makeup looks via tutorials with the two models Atlantis and Cherie the day before the shoot and was on facetime with them on the day. In the studio, it was just myself behind the camera, my sister Chloe Solomon, who I collaborated with on the jewellery, and my assistant Martha Ketcher. We worked in a new way, but I think we captured some magic in a difficult moment in time.
How did you find it, running a brand during lockdown? Especially since you were busy with the Scrubs for NHS initiative?
Lockdown hasn’t made running a brand easy but I am lucky to have a platform to sell my pieces online. This did help to keep it ticking over! I put the brand to the side when working on Scrub Up as I wanted to focus on helping the NHS. I also didn’t feel right promoting in the midst of a pandemic. It has been a confusing time to create and release new work but I am really excited to release the new collection now.