“WE ARE SO CLOSE TO THE WHOLE MANUFACTURING PROCESS THAT WE ARE REALLY ABLE TO FOLLOW IT. FROM VISITING MILLS, SAMPLING TO PRODUCTION, IT IS QUITE A UNIQUE LUXURY FOR A NEW BRAND.”
I know you both graduated from CSM in Womenswear. Do you remember when and how you met?
Alve: No, I have the memory of a goldfish!
Mao: Yes, I do. We first met at the crit for the Summer project, which we needed to work on prior to being admitted to CSM.
What were your first thoughts of each other?
Alve: She had quite a unique sense when it comes to millimeter pattern policies. If she made one wonky line, she would retrace the whole pattern and start from scratch, whilst normal people would just erase the mistake and keep going. I am much more messy, so it is really nice how we fill out each other’s gaps.
Mao: He walked very wonkily into the classroom and spoke very happily about his colorful and textured work. I thought he was really cute.
She sounds like a perfectionist! How did you decide to combine forces and become a design duo?
Alve: We were in a situation where we both had been working in Europe for a while and didn’t really know what to do next. We had been thinking about starting something ourselves but didn’t have the means for it. Then we got contacted by an investor who offered us an infrastructure to create a label. We went to see him a couple of times and felt that he really believed in what we wanted to create, so it just seemed like the right thing to do. It has been a really exciting process to start working together as we both have very different skills. Mao is much more focused on tailoring and I, much more on drapery.