“IT WILL BE REFRESHING TO SEE LESS ABOUT CHANGING ONE’S FORM, AND MORE ABOUT EMBRACING ONE’S MOTHER-NATURE.”
When it comes to underwear, on the other hand, rarely has the notion of gender neutrality been discussed. Sure, women’s boxers remain to be a style present in the market, while brands such as Calvin Klein, Armani, and most recently Acne Studios play with the concept of unisexuality – although their designs hue towards resembling more traditionally ‘masculine’ underwear. How then, do we resolve the tension between comfort and femininity and will the notion of unisexuality continue to apply once we do?
In comes MARIEYAT, an underwear and loungewear label for women “seeking to co-create uncompromised style” that’s “blending the lines between lingerie and unisex underwear.” Born and raised in Hong Kong, Marie’s interest in fashion grew from a young age and for her, it represents “an expression of one’s character and state of mind.” She moved to London after securing a place on the BA Fashion Design course at Central Saint Martins and has been living in London ever since. “Growing up in Hong Kong we are very lucky to be surrounded by the latest fashion and trends, however, it can turn out to be an over consumption of brand names and repetitive style soullessly” she tells us. “This made me question and I had a desire to look deeper into fashion as a form of self expression and assurance.”
On a day to day basis, Marie takes inspiration from the amazing women around her, which include her mother and her friends. “In terms of research, I have been exploring Women in Chinese Erotic Art and images of women that show the truth about our bodies i.e stretch marks, scars and bruises which I find intriguing and beautiful.” This clearly reflects in Marie’s editorials as her models don’t appear to be retouched. “I have also explored a lot of Asian youth and internet culture – in particular among women who will lead into the coming collection. What interests me in particular is the strong community of the virtual world via internet. To me it seems like they (Asian youth) are in search of something they could not find in the reality.”