Representing the creative future

1 Granary Issue 7 This is Not About You(th)

Arnar Már Jónsson: “Our aim is to add a human touch to performance wear”

Designers  –  Mar 2021

Arnar Már Jónsson: “Our aim is to add a human touch to performance wear”

The innovative brand is determined to prove that a well-designed piece can increase in value over time

Designers  –  Jan 2020

Arnar Már Jónsson and Luke Stevens: Getting better every day

The designer duo are swapping seasonality and newness for continuity and refinement