“Last year we worked with designers who were icons in their own right and stood for something unique,” adds Joseph Brunner, Browns’ Menswear Next Gen Buyer. “We wanted to continue Browns Focus in this vein, working with those designers who have carved their own lane over the last five years through compelling narratives.” All icons, changemakers and the next generation of fashion in their own right this year’s expertly chosen group features Ahluwalia, Bethany Williams, FEBEN, Namacheko, Nicholas Daley, SELASI and Wales Bonner.
“With this iteration of Browns Focus, we wanted to celebrate the individuality and creativity of these young designers, and provide an opportunity for them to platform their unique narratives while also creating momentum for their brands,” explains Holly Tenser, Browns’ Ready to Wear buying manager. The seven designers will not only have their visions platformed through exclusive capsule collections but their creativity will also be celebrated through a series of activations; events and curated experiences.
“For this exclusive capsule, we wanted to take a technical dive into the development of our denim offering, we took this valuable opportunity to create something completely new as a studio.” – Bethany Williams
The initiative is brought to life through a partnership between HOME, a multifaceted creative platform founded by Ronan Mckenzie and R.O.T.A (Representation On The Agenda), Browns’ internal network celebrates the range of communities within the company and the wider industry.
“We’re so excited to be partnering with Browns for this season of Focus, bringing SELASI from the conceptual to the physical on our home soil and with a space as invested in the stories behind garments as we are,” says Mckenzie, who is also the talent behind SELASI, a brand created to champion BIPOC voices. “Our capsule explores the foundation of SELASI; born out of the necessity for more tactile expression within [Mckenzie’s] creative practice, SELASI provides a new arena to foster conversations around how one chooses to be seen.”