Growing up in Chester, a small city in the North-West of England, Daniel W. Fletcher was always interested in fashion, but didn’t feel convinced that it was a career he could actually pursue. After going to Australia for a year and nearly starting drama school, he finally took the decision to begin Art Foundation at Kingston University. “By this time I was much more focussed and knew that I wanted to pursue fashion,” he remembers, “CSM was the only place I wanted to study.”
And so he enrolled to the BA Menswear pathway as the first batch at the new King’s Cross campus. “There was quite a lot of negativity from people who didn’t want to leave the history of Charing Cross Road behind,” Daniel explains, “but for us it felt like a new generation, and that this building was ours. I was lucky to be in a really talented class who all supported each other.” As a class, they would meet at Granary Square but not spend much time together outside of it, and Daniel was working part-time at Victoria Beckham and Burberry throughout his degree. “I think when you are together so much already and are all focused on the same thing, everyone needed a bit of space outside of school,” he says; much needed, his weekends and work helped him escape from the intensity of CSM, and think about something else as he was interacting with different people.
“I liked the challenge of menswear; there are a lot of rules and boundaries, and I enjoy trying to find ways of bending these but also choosing which to follow”