Her first dip into fashion was a short-lived modelling career at Phoebe Philo’s Céline when she was 16. “In Serbia, the creative industry doesn’t really exist. So even though I always had creative tendencies, I never really thought this could be a serious profession.” Although she initially enrolled onto an interior design course after high school, she quickly realized it was not hands-on enough and transferred to design. She has now been at Central Saint Martins for five years and undertook a placement year where she helped out with haute couture and pre-collections at Givenchy in preparation for her graduate collection.
Talking about her creative process, Isidora says that she trained herself to keep her eyes open at all times and notice things that she sees in everyday life and online, like how people are using objects or styling the garments in weird ways. “I let things come naturally to me,” Durovic says. “I’m always drawn to tailoring. I’m very hands-on in my process – I go straight into making and I don’t need that much inspiration to get started. I would say my process is really trial-based, as it’s based on experimental pattern cutting. I always start from the shape and then develop everything else around it.”