A lifelong enthusiast for and collector of one-of-a-kind vintage garments, it was only natural that the passion of Jiyong Kim, BA Menswear Design graduate, would evolve into a promising career in fashion. After completing two years of womenswear design at Japan’s prestigious Bunka College, Kim began his menswear career as a student at Central Saint Martins. With experience as an intern at Maison Mihara Yasuhiro, Lemaire and Louis Vuitton, Kim’s graduate collection draws on nature as a brilliantly unexpected and innovative design device. Using sun, wind and rain as tools to shape his design outcomes, his work urges us to evaluate our perceptions of old and new, of what is precious and what is not, and the subsequent value that we place on these things as both consumers and wearers. In doing so, the designer challenges consumer practice within the contemporary fashion system, using his collection as a vehicle to propose new and sustainable design and consumption paradigms.