“THIS COLLECTION IS ABOUT LOSING YOUR IDENTITY IN THE DIGITAL WORLD. THERE IS SO MUCH INFORMATION, BUT HARDLY ANYTHING IS USEFUL.”
Can you point out one good memory of this year spent at Central Saint Martins?
A good memory was when I made my friend pretend that she was a pigeon, for one of my projects.
What was the main inspiration for your graduate collection?
My inspiration came from the crowds of people in the tube who were only looking at their phones. We don’t have a ‘real connection’, but we have Facebook, Instagram, Twitter… Digital revolution has a massive influence on everybody. This collection is about losing your identity in the digital world. There is so much information, but hardly anything is useful. Media destroys our minds, which reflects on our identities. We are all part of the system which destroys us; we need to learn how to control the system and to not let it control everything.