Representing the creative future

New Waves: Gerrit Jacob

The Central Saint Martins BA graduate on the aesthetics of being broke.

When Gerrit Jacob graduated from Central Saint Martins’ BA Womenswear course this summer, he did so with an ode to German suburban trash culture. “It all started with the idea of the suburb often being portrayed according to this glorious, perfect image in pop culture. But in reality it is often contrastly derelict and sad,” he explained of his collection’s conceptual starting point. “It was also about the girls within those suburbs – how they’re constantly bombarded with images and depictions of what sex and style are supposed to look like, and how those images are appropriated through the filter of German trash.”

How did your collection develop during the course of the year?

There certainly was no shortage of challenges, as every garment had its own set of issues and problems. Usually these were related to the differences between the final and toiling fabric. Aside from that, the amount of money you spend on your collection was definitely something I had underestimated.

What does your design ideas mostly revolve around? Do you have a certain theme that you usually return to?

Wherever they may start, they always boil down to the aesthetics of being broke.


How does the conversation between 2D and 3D work for you, how much does one inform the other?

Albeit being very passionate about drawing, I find it quite useless when it comes to designing clothes. For me drawing is a separate process, when it comes to garments I prefer to go straight to making things. I have very little spatial awareness, so I find it hard to accurately visualise a garment unless I have it directly in front of me. To me, as the end result is meant to be clothing, anything else but working in 3D seems irrelevant to the process.

What did you do during your placement year?

I interned at John Galliano and Kenzo.

Did your experience in the industry give you a better insight into how the business of fashion actually works?

Very much so, CSM doesn’t aim to educate you in the business and industry sides of fashion. So doing as many placements as possible has been a really important aspect for the last four years for me. From how things are priced, to how different companies facilitate their design teams, to learning Adobe Photoshop and Illustrator – placement year was definitely the most dense year for me in terms of learning.

What advice would you give to students choosing their placements?

It’s definitely important to gain insight into as many different companies as possible. The most satisfying placements, in terms of enjoying it and gaining actual experience, always seem to be at the small labels. But at the same time it’s important to get insight into the processes of a big company.

What do you think that you can do to improve the fashion industry? Is finding systematic solutions to some of the big problems in fashion something that design students should or shouldn’t be concerned with?

Inducing any meaningful change would require substantial amounts of influence and money behind you. So I think that before one could genuinely change aspects of the system, it would require years of amassing said capital and influence. Consequently it seems to me that – while it’s important to be aware of these things – as long as people don’t know who you are, no one in a position to change things will take you seriously.


Graduating is about the scariest thing for an undergraduate student to think of. How was that experience for you?

You come out of the year exhausted and broke. I was a complete mess the last weeks ahead as well as a couple of weeks after the show, but I’m fairly sure that things even more brutal are yet to come.

Do you think you will stay in fashion?

The point of no return was reached a long time ago, I’ve invested way too much time and blood and money into this in order to do anything else. For the moment the goal is to collect some prestige at big fashion houses. Who knows what the future will hold.

What are your plans for the immediate future?

I’m currently living in Paris and interning at Balenciaga.