In an industry where fashion genres change radically from season to season, bridalwear seems to be remaining inflexible. Our sociopolitical contexts are shifting but the concept of the wedding dress is intact, performing experiments with its form only when it is closing a designer runway show. Since launching their first collection in 2019, WED, created by Central Saint Martins graduates Amy Trihn and Evan Phillips, wants to push the wearer to turn their “one-day-dress” into a ready-to-wear piece, opening a dialogue on sustainability.
For their Spring/Summer 21’ collection, WED is pushing the notion of upcycling in bridal to its fullest potential. Creating the collection in isolation the duo designed from different locations with very limited resources deciding to place fabric mixing at the core, contradicting the “pureness” that we are used to seeing in bridalwear when it comes to materials. After selecting forgotten wedding dresses, cathedral tulle veils, vintage sequined embellishments, mixing linen and lace, and cutting them all up aiming to use up scrap fabrics, WED has concluded to 100% sustainable bridal designs.
Hoping to show that it is possible for clients to re-purpose their wedding dress, the duo insists on trying to make this part of the industry more ethical and inclusive by actively thinking of same-sex marriages and cross-cultural weddings, creating a discussion on equality between all unions.