“Digitalisation has become more important than ever, but I think the essential thing is to find your own way of doing, your own voice, and to communicate it correctly. Authenticity is what touches people.”
Documenting his collection ‘Crystal Blinkers’ on video all through the process turned out to be an unexpected advantage. Starting from interviewing his friends, Wenhai took on his filmmaking experiment to document the entire story and to show all layers of it. “But somehow it became a way to present my project and reach more people as a physical presentation or runway show wasn’t an option during the lockdown.” Whereas film and photography as medium, and social media as a platform, are important tools to use in order to reach a broad audience, Wenhai is convinced digital experiences won’t fully take over physical presentations when it comes to showing fashion. It comes across in a more personal, authentic way. “Digitalisation has become more important than ever, but I think the essential thing is to find your own way of doing, your own voice, and to communicate it correctly. Authenticity is what touches people.”
Envisioning a positive future for the fashion industry, Wenhai both supports and wants to push further the fact that everyone is able to express themselves in multiple ways and have their voice be heard, including many designers with different cultural backgrounds. “I do think we should talk more about sustainability,” he concludes in a gentle tone of voice. “Not only about materials, but also about people working in this industry…we all know how intense it can be. We should care about each other, respect everyone’s work, bring humanity and kindness back to the industry – a more sustainable working system could make a big difference.”