When Pia Brynteson first started to think about her Fashion Journalism final project, she had the urge to create something with a more global lens instead of a portrait of the UK, where she is originally from. But it was only after a conversation with Sarah Hermez, founder of the Lebanese social enterprise Creative Space Beirut (CSB-SE), that Brynteson decided to tell its story, and turned the narrative into a self-funded documentary.
CSB – formed by a school of design, a fashion label, and an online retail platform – helps the development of different design practices in Beirut, by providing resources, structure, and partnerships with sociocultural initiatives. The initiative caught Brynteson’s attention:
“I hope the film will be useful for everyone who is a part of the strong community of CSB and opens their talented students to a new audience. I’m so excited to release it to the public and see it reach its full potential,” she says.
The hardest part of it all, Brynteson says, was having enough of a budget to make the project happen, which included a one-month stay in Lebanon and resources dedicated to team management, which ended up as a huge learning experience in her career.
“The most important thing was working within a team and overcoming difficulties when working internationally,” says. With the excitement that comes after university, she’s now happy to be able to work on more projects, as well as to dedicate herself to Dua Lipa’s editorial company Service95, where she will take the role of Digital Editor from September onwards.