02 Jul 2019

Fashion Journalism

Steve Salter: Always A Fan, Never a Critic

i-D's Fashion Features Editor discusses how social media has changed fashion journalism, navigating mental health as a writer, and just what he's looking for in a pitch.

24 Jun 2019

Fashion Educators

Priska Morger, Institute of Fashion Design Basel

"There should be less design, but better design."

05 Jun 2019

Opinion

Learning to Live on a Sinking Ship

This is the story of being in fashion while battling serious depression.

13 Dec 2018

Fashion Educators

San Francisco's Simon Ungless

“Do you have a sex tape? Otherwise, I suggest you start designing.”

25 May 2018

How to

Build An Independent Fashion Brand

Ahead of tomorrow's festival, the Bridge Co. founder Katie Rose gives young designers advice on where to start.

29 Oct 2017

Fashion Educators

Fleet Bigwood

"Trends to me are things that other people make up."

03 Jul 2017

Business Insiders

Jenny Meirens

Business and creativity merged with Jenny Meirens

23 Feb 2016

Graduate Shows

Central Saint Martins MA Fashion 2016

FULL LINE-UPS

Double G Diploma: Gucci launching MA at Polimoda

Are brands the future of fashion education?

2018
02nd May

Will we all be wearing Gucci at our next graduation? Last April, Polimoda launched a new MA in collaboration with the luxury label. The Florence-based fashion school hopes to prepare students “to take up managerial roles in the fast-evolving retails business of international luxury brands.” Gucci, on the other hand, would be able to work with students directly and have first pick for internships. A new model for fashion education?

One complaint resonating especially among graduates is that their education is out of touch with the real world. Fashion degrees rarely go hand in hand with a business education. Geared towards creativity, it leaves students to fend for themselves when it comes to their business training. In this sense, a collaboration with a fashion house could offer first-hand education in what it takes to run a fashion label.

There is one core issue, however. How can schools ensure their students will be educated without bias? Can Polimoda truly be critical of Gucci or train their students in other schools of thought when it comes to running fashion businesses? The reality is that there isn’t just one way to become a top brand in the industry. Many fashion houses prospered exactly because they thought out of the box and approached it differently. A good business leader trusts his instincts and comes up with new ideas on the go, which actually relates to a more creative approach.

Nevertheless, it is significant that Gucci is showing interest in young talent. In an industry where headlines of abuse come out daily and great talents are lost to the hardships endured to enter and be a part of the system, it is refreshing to see a brand take an active role in the training of young talents. It might lead to biases in the education received by Polimoda but at the same time, it will give an invaluable first-hand look at how one of the top fashion companies in the world is run.