It is reminding me a lot about all of the comments surrounding Cannes this year; the role of women in film is at the forefront of discussions in contemporary film.

It’s true that something big is happening! Dazed Digital is making a big move to support female directors, as well as the newly established Glass Lion in Cannes that recognises work that implicitly or explicitly addresses issues of gender inequality or prejudice, through the conscious representation of gender in advertising.

Also, I don’t know if you’ve heard about this ‘one in three’ initiative? The Swedish Film & TV Producers organisation KOMM have decided on a recommendation that at least one in three who are pitching for commercials should be a woman. It’s obviously just a guideline but it’s gained a lot of attention in the press.