‘Always pay attention’ is Safa’s creative mantra ‒ and sure enough, his work oozes meticulousness. From cheese block soles to whimsical Björk-esque silhouettes or the avant-garde footwear he has been designing for Nike since 2016, no detail is left to chance, and no idea is too exuberant. “The crazier the stuff I make, the more I feel like myself,” he admits. Clearly, Safa didn’t get into shoe design to create your average nine-to-five kitten heel, so his interest in art forms that aren’t confined by functionality doesn’t really come as a surprise.