There’s this odd thing about language within music, the power that a combination of words can have. Do you take into consideration aspects of creating your own unique language with your choice of materials or techniques?
I definitely try and communicate directly through words in prints. At the start of this collection I was using words such as ‘myth’, ‘goblin’ and ‘babby’. I love the association you get with certain words – for me, I like using them directly and indirectly. Of course every designer wants to say something new, but people often find it very hard to read and can dismiss it. Garments are very nostalgic in a way, and it’s interesting playing with that nostalgia and making it feel different. I feel I work differently and sometimes it’s confusing to people, as it’s all very very personal and hard to explain. I guess visually maybe people see a relationship in my work – it’s ever evolving.
Is Matty Bovan the artist very different from Matty Bovan the person? Is what you see what you get?
I always feel it doesn’t (and may never) fully represent me. It’s very hard to try and communicate all these different emotions, especially in a medium that’s so visual and based on a formula. I understand that people relate the work back to me, which is no bad thing. I feel the way I present myself is maybe more useful for people to understand. I mean it’s basically garments, and myself, and that’s ‘Matty Bovan.’
“IT’S VERY HARD TO TRY AND COMMUNICATE ALL THESE DIFFERENT EMOTIONS, ESPECIALLY IN A MEDIUM THAT’S SO VISUAL AND BASED ON A FORMULA.”
If the inside of your head was a room, what would it look like?
Hmmmm, can it be a room split in two? Because I guess I feel that’s when I’m very Gemini – opposing sides. One side would be a really dark forest with a huge lake/caves. The other would probably be a fluorescent neon-lit chamber.