We need to learn how to step back from this and think outside of the confines of social media. You can define success on your own terms. After all, being popular and having followers aren’t the basis of having a good life.
When journeying through that vast, spiritual landscape, some may find the experience difficult to articulate. The lessons learned from such ordeals seep between the cracks in our personal constitutions, exciting our deepest fashion fantasies. This broad deluge of experiences can send you driving down the coast of Los Angeles one week, relishing in the hidden jewels of West Africa the next. But sometimes what is new is not always enjoyable. Success, fame, and fortune within themselves can spawn stress, pain, and fear.
For Tigran Avetisyan, the luxury of success brought a personal defeat from which he chose to take refuge. Too many orders, too much responsibility, and not enough… fun. Isn’t that what fashion is supposed to be? Running a business is tough and without the right preparation or support, failure emanates. Fatigued by expectation, he opted instead to spend time focusing his energy on the brighter, lighter facets of life. The finer things, some would say. It’s been over a year-and-a-half since that 6-month sabbatical rattling away the furies of personal victory and Avetisyan’s namesake label is back up and running. It is full speed though he, himself, is taking things slow.
Here, in discussion with Tigran, we consider the importance of slowing down, finding stability, and defining your own place in the world.