Looking back at their experience studying fashion, Freja feels as if all the negative memories had been wiped away. “I haven’t said it out loud yet but I’m pretty pleased with my education,” they said. Despite all the highs that their BA has given them, the Swedish designer admits being ready to wave goodbye to university. “Focusing on my graduate work felt nice, but I am looking forward to doing something different from being a student.”
Glancing at their past self, being almost at the finishing line of their BA, Freja wishes they had followed their guts more. “Since nobody told me, I would like to tell future students not to second guess themselves. I believe that your first idea is usually your best.”
“Fashion takes a lot of time to make and if it doesn’t there’s definitely a problem.”
After five years as a fashion student, the designer learned to appreciate the time it takes to create a garment. Something often forgotten by customers who are always on the hunt for the lowest price. “We have to re-evaluate how we spend on fashion. Fashion takes a lot of time to make and if it doesn’t there’s definitely a problem,” they said when asked what they would change about the industry. Giving garments their right value, teaching people the work that goes into a single piece of clothing, going back to appreciating artisanal elements are themes tied to the designer’s final collection, a fil rouge threaded in everything they create.