If you could magically change anything about the fashion industry, what would you change?
If I could change anything, it would be to slow down the pace. Fashion has become incredibly fast, driven by cycles that leave little room for introspection or meaningful growth. I would love to see the industry embrace a more thoughtful, sustainable approach – where creativity can flourish without the pressure of constantly having to churn out new collections. Quality over quantity, always.
What advice would you give yourself if you could time travel to the day you graduated?
I would tell myself to learn how to keep the pace you know you’re capable of – and to never waste time. That’s something I still remind myself of today. In this industry, there are no days off, no sabbaticals, no time to postpone what you feel you need to do. Every day spent hesitating is a day lost. Fashion moves fast, and you have to move with it – not out of pressure, but out of presence. I’d also say: you’re never too young to be relevant. If you show up with focus, discipline, and a clear point of view, the industry will notice. The key is to stay sharp, stay engaged, and never wait for the “right time” – the right time is always now.
If you didn’t have a career in fashion, what other career or avenue would you have liked to do instead and why?
Honestly, there was never a plan B. I never imagined myself doing anything else – fashion was the only path I saw, and I’ve fought with everything I had to get where I am. Looking back, I don’t even want to think about what I would’ve done if it hadn’t worked out, because not making it was never an option I allowed myself to consider. That said, there are other passions that live in me, and one day I’d love to explore them more fully. Music, in particular, has always been a huge part of who I am. It’s something I had to set aside when I was completely swept up in the demands of this career, but it’s still there, waiting. I think eventually I’ll find a way to return to that world – not as a fallback, but as another chapter of expression.
In your opinion and throughout the years, how has the Ann Demeulemeester customer changed?
It’s always difficult to answer this question, because the customer I visualize in my mind is often idealized – sometimes even romanticized. And the truth is, that image rarely aligns perfectly with the actual end customer. But I imagine that’s something most designers experience: we create with a certain person in mind, someone who embodies the spirit of the work more than just the demographic. For me, that imagined customer has always been someone deeply intellectual, passionate, and dream-driven. Someone involved in the world of art – in any of its many forms – who approaches fashion as an extension of thought, emotion, and expression. Of course, over the years, the real customer has evolved, becoming more conscious of sustainability and more focused on meaningful, lasting pieces. But in my creative process, I still hold onto that internal vision. It helps keep the work rooted in something poetic, something that aspires beyond trends.
How did you find your own muses for Ann Demeulemeester? And what role do they play in the process of designing a collection?
To be honest, the whole idea of a “muse” feels a bit outdated to me. I’ve never really liked the notion, and I certainly wouldn’t want to be anyone’s muse myself – I want to be somebody, to express who I am on my own terms. That’s the mindset I bring into my work. I don’t build collections around muses in the traditional sense. If you want to call the people around me – my friends, collaborators, the ones I create with – my muses, that’s fine, but I don’t really see it that way. My friends are always involved in many forms of art – they’re musicians, painters, sculptors, visual artists – people I’ve known for years, and some I’ve just met, but they all share one thing: they’ve always been a constant source of inspiration. They’ve pushed me to create, just as I’ve tried to inspire them in return. It’s not about idealizing someone from a distance – it’s about being surrounded by a community of like-minded people, all feeding off each other’s energy. That dynamic is at the heart of my creative process.
From a fashion point of view, what is your favourite film? And has costume design ever interested you?
It’s really difficult to pinpoint just one film, because cinema has been such an unconscious influence on me since I was young. I was deeply marked by the westerns of Sergio Leone that my grandfather would show me. Clint Eastwood, especially, became one of my first icons – he was a hero to me when I was a child, and to this day, he remains a powerful style icon. When I think about films like The Dollar Trilogy, that raw, timeless energy still resonates with me. Later, Dennis Hopper was introduced to me by my father – first as a director and later as an actor. His work, from Apocalypse Now to Easy Rider, immersed me in a world of freedom and the search for spiritual truth. These are just a few titles that come to mind, but I could go on for hours. As for costume design, it’s always been incredibly interesting to me. Costume design in films isn’t just about clothes – it’s about storytelling. It enhances the narrative of a character in much the same way fashion communicates identity. The intersection between cinema and fashion has always been a huge source of inspiration for me, whether in the form of characters, settings, or the way style reflects deeper emotional or cultural themes.
The fashion industry can be very demanding and tough. How do you take care of yourself and what type of things do you enjoy doing outside of work?
This job often leads to extreme rhythms – always under pressure and constantly on the move. One day here, the next day there. It’s stimulating but also draining. For me, it’s simple, even though I’m still learning how to manage it. I’m not particularly drawn to the social scene or nightlife. I tend to go out very little, so I prioritize getting at least eight hours of sleep when I can, and maintaining a solid routine. I’ve realized I perform best in the early morning, often before the sun rises, and many times I’m the first to arrive at the office. This means I often end up going to bed early. Having decent meals is part of this routine too – keeping things simple. I try to carve out time each day to write my thoughts, to read, to watch a new film, or to listen to a new album. It’s important to go to bed knowing I’ve learned something new that day. I think in this industry, you don’t need to go out to make connections or get noticed. What you need is to work hard, and to do that, you need to have the energy to keep going. I always remind myself that behind the most powerful performances – whether on stage or in a show – there’s often a quiet night where the artist went to bed early. I’ve heard this from many musicians and artists around the world, especially within Ann Demeulemeester, and I try to live by that example.