How did you decide to collaborate together?
We always loved each other’s work and shared the same dreams for the future. We were always daydreaming of doing this and that, until one day we were like ‘Why not? Let’s start!’ Each one of us wanted to start our own thing, however, was not brave enough to do it alone. One gains courage with two friends next to them. We fill each other’s gaps. This is how we work as well; we focus our strongest individual skills and then exchange feedback and ideas. There is always something to learn from each other. The brand has an emphasis on print and knit and we plan to have a fully knitted and print collection for FW22 when we finally get a STOLL machine [knitting machine].
“We think that students should get the chance to collaborate with people from different fields as well, not only in fashion.”
Were you encouraged to collaborate in university?
We had a lot of collaborative projects in university and we were encouraged to collaborate with different people and brands. It was a great opportunity to learn how other people work, have self-reflection through collaboration like “ What is my strength, what I need to make up for.” We think that students should get the chance to collaborate with people from different fields as well, not only in fashion. Teamwork and collaboration are key when it comes to starting a brand, as you need to work with creatives from multiple disciplines like photography, styling, marketing, production…
What does the name UPNOON stand for?
Moe is studying at a Language school in Korea from 9 am to 1 pm. So we start working at 2 pm and work till late at night. So, normally, we wake up at noon and go to work. So the name is like (wake) up (at) noon. It represents our work life in Korea.