There’s also the ever-present question of pricing and tuning one’s creativity to the real commercial market. After the initial brain waves have been converted into brilliant inventions pricing them prove to be a major roadblock. “For a designer, who’s not that confident, it’s hard to put a number on things. You don’t want it to be expensive as it just secludes people, but then you want it to be desirable as well,” she says. So how does she solve the dilemma? “You ask friends how much they would pay for it. You see how other people are selling their designs. It’s a learning curve.” Her collaboration with Topshop, that resulted in a temporary freckle tattoo, traced from her own freckles, were priced at £8. But sometimes, money overrides the adulation her creations get her. Other than winning the Freedom at Topshop X CSM Student Collaboration award, she received a message saying, “I never loved my freckles until now. Thank you for making me feel so empowered!” In her own words, Lucie couldn’t be more grateful. “All my work, I don’t do it for myself, I do it for others. That’s why it’s always interactive. I only want to create things that are positive,” she says.
Currently working in advertising at Ogilvy & Mather, Lucie isn’t the conventional designer, but more of a conceptual story-teller. With a sharp eye for detail, she translates all her experiences and observations into a functional design. Inspiration could be drawn from anything, be it witty fruit stickers in Waitrose, bus trips through uncharted routes or frequent visits to various art galleries. And, there’s also a serious case of FOMO. “This is so silly! My optician said, ‘Lucie, you have dry eyes. You should blink more often’. I was like, I can’t blink, what if I miss out on anything? I am so scared,” she giggles.