The brand is tacitly infused with influences from their Korean heritage perfectly balanced with the sartorial adventurousness of CSM. With its mid to floor length tunics, gold fringed leather vests, crushed velvet blazers and pink satin ruched trousers, WINDOW 00’s interpretation of menswear defiantly tests the boundaries of traditional convention, lending casual bravado and a touch of theatricality to the everyday. Although occasionally deemed too intrepid for the more conservative tastes of Seoul, their design mantra remains that nothing is ever too much.
Their aesthetic succeeds in capturing the androgynous spirit of London’s street scene amalgamated with a romantic sensibility, the garments offering charismatic twists on everyday staples. Between their embellished patent leather boots reminiscent of Zorro, wetlook trousers and theatrical blouses with enlarged collars, padded shoulders and pirate sleeves, the boys manage to balance the modern with the traditional, the layer upon layer styling of garments surely a homage to the trio’s ties to London.