The London debut of WINDOW 00
Last month, three students behind the recently established brand, WINDOW 00, made their London debut, unveiling the label’s first ever Spring/Summer collection at Central Saint Martins. Having just spent what has clearly been a fruitful year in the industry collaborating on the establishment of the brand in their native city of Seoul, the trio recently returned to London to complete the final year of their degree. It would seem that the boys have now come full circle, their SS18 show taking place outside the fashion studios at CSM where Jung, Mo & Jeong first met as classmates on the BA Fashion Degree three years ago.
Despite only being in their second season, the brand has found a strong design identity, the aesthetic connection between WINDOW 00’s AW17 and SS18 collections clearly evident. This season’s collection drew inspiration from counterculture, referencing the hippie movement of the sixties intersected with influences from the designers’ shared Korean heritage. The mood of the collection was intended to encapsulate sentiments of resistance and social uprising, refracted through the prism of their pieces. The trio have a knack for infusing their garments with a spirit of romance and rebellion, this adventurous sensibility perhaps product of a collision of influences found within the two separate worlds of London and Seoul respectively.
Jung, Mo & Jeong’s layered approach to styling and fondness for accessories was referenced once again this season, the show incorporating unconventional hats and theatrical headpieces, necklaces with large charms, layers of belts and well-worn cowboy boots. SS18 had a more relaxed energy than AW17, defined by natural, often vintage looking fabrics and an earthy colour palette that provided a refreshing contrast to the more heightened glamour of the previous season. The asymmetry of the garments and combination of structured and unstructured pieces remained true to the WINDOW 00 paradigm, the androgynous spirit of their clothing sure to be embraced on the London design scene.