The 32-year-old has just returned from an all-night bus journey from Prague. Joanna was invited to show her graduation collection at WE’RE NEXT; a collaboration between UMPRUM Prague and the Royal Academy of Fine Arts Antwerp. At the moment, she is living in Hamburg, where she grew up and completed her first BA in fashion. “I had this rebellious attitude towards fashion,” Joanna admits. “I was never looking at magazines, I wanted to see the more artistic side of it.” Eventually, she acknowledged that it was a path she was destined to follow. “I always liked drawing and painting, so it took some time to think about it and say, ‘I want to do this.’” Yet, she wasn’t convinced. “I didn’t know whether to continue studying design or switch to illustration. But I felt that if I studied fashion, I wanted to make clothes. So I applied in Antwerp.”
“THIS MIGHT BE THE LAST TIME I HAVE THE FREEDOM TO EXPRESS MY IDEAS AND TO WORK IN THIS CREATIVE WAY.”
Joanna arrived in Antwerp six months before the entrance exam. To fill the time she completed an internship at Pelican Avenue, the brand launched by Caroline Lerch. After completing her second BA, Joanna decided to take some time off. A year later, she felt ready to start the MA.