Now, in between working on personal collections, Taskin is a consultant to brands interested in introducing their product to the digital sphere. Unsure of the novelty, some companies require persuasion. “It’s hard to explain and takes a lot of trust,” he says. “In the end, give me some time, and we will figure out what works for your brand.” The designer plans to expand his work by engaging with more and more labels as the curiosity around AI grows.
Taskin sees a digital-first production model as a potential means of overcoming excessive sampling and product variety. Being able to visualise items digitally would enhance the client’s experience and increase the chance of a successful transition from current consumption models. “The thing is, those changes can happen if a lot of brands participate. As someone who wants to be a pioneer, who wants to accelerate this process, I think it is crucial for me to spread some of the knowledge”.
The young designer believes we are moving towards a revolution, urging us all in the industry to prepare for new digital spheres for consumers. He also encourages us to be optimistic about this, too. “Living in the digital world is not supposed to be numbing or less than,” he finishes, “there should be a sense of frivolity and intensity.”