The designer is currently working from a studio in downtown Reykjavik. This dedicated space has been crucial for maintaining a creative flow. For the past six months, she has also been collaborating with fellow Icelanding designers Lóa Yona Fenzy and Karítas Spano with a vision towards starting a brand; an idea sparked during an exchange program in Paris in 2022. Reflecting on how her studies prepared her for this new role, Gunnarsdóttir reflects: “Running your own brand involves much more than just designing clothes. You’re responsible for every aspect, from production to marketing. While this multifaceted role is intriguing, I feel that my education didn’t adequately prepare me for it. This isn’t entirely unexpected, but it does mean that I now need to seek additional education or experience related to the business side and marketing aspect of the industry.”
Alongside her work with Lóa and Karítas, Gunnarsdóttir is still pursuing her knitting.“There’s something about knitting and crocheting that constantly drives me forward. I have immense respect for the craft, which gives me the patience it requires. There are endless ideas for different patterns, stitches, and textures that I want to explore. When I’m working on one project, I get ideas for ten others. I have been selling my knits for a little while now and it is so rewarding seeing your design come to life through another person’s personal style.”
Looking ahead, Gunnarsdóttir plans to continue developing her own brand while knitting on the side. “As long as my passion drives me, I’ll keep pursuing it with everything I’ve got.”
Gunnarsdóttir is sharing her knitting journey and taking direct orders through her Instagram account @thelmucore.