Representing the creative future

The Art of Getting It Wrong

As Modern Matter collaborate with Jun Takahashi on a project centred on a decade of its discarded pages, we chat with founder Olu Odukoya about his passion for mistakes.

Olu Odukoya has a pretty diverse, illustrious CV, even by freelance art director standards. He’s collaborated Saint Laurent, Margiela, POP, Hauser & Wirth, and other esteemed brands, galleries and titles you’ve likely lusted after/frequented/read – delete as applicable – under his own name and as OMO Creates, a creative agency he founded 15 years ago. He’s also launched a furniture company and two magazines, first Kilimanjaro, now Modern Matter.

In its latest creative experiment, Modern Matter joins forces with Jun Takahashi of UNDERCOVER to present a project that finds beauty in what was once discarded. Over a decade’s worth of misprinted pages from the magazine’s archive – artefacts of error, spontaneity, and process – have been unearthed and reimagined through Takahashi’s unmistakable lens. The result is a radical act of reinvention: raw fragments reborn as layered collages, where accident becomes intention and imperfection becomes form.

The collaboration is more than an aesthetic exercise. It’s a dialogue between two practices steeped in rebellion and intuition – Takahashi’s punk-inflected, painterly reworking of materials meets Odukoya’s long-standing fascination with the messy, mutable nature of creative process. As Odukoya puts it, these were moments “where things fall apart and the most interesting ideas surface.” In the conversation that follows, he reflects on failure, freedom, and how working with Takahashi reshaped his view of the archive and its possibilities.

You’ve said this project began with a stack of misprints – things most would consider mistakes. What made you want to hold onto them in the first place?

I’ve always believed that the process is just as important, if not more, than the final result. There’s something deeply compelling about witnessing the in-between moments, the rawness of creation. At the time, those misprints felt like part of a larger, unintended choreography. I was lucky to have kept them. They revealed this mechanical poetry – images that didn’t belong together, suddenly colliding into something unexpectedly beautiful. I wasn’t always a fan of imperfection, but I’ve learned to embrace it. It gives me freedom, and with that comes a certain vulnerability. That lack of total control makes the process more alive, more emotional, even more human. It’s different from design, which often prioritises outcomes. This was more like a drip of paint falling where it may. That’s what I find thrilling.

There’s something radical in turning discarded material into the centre of a collaboration. What did that shift – from error to artefact – unlock for you creatively?

It opened up a space for interruption, an interlude, even in the traditional magazine-making process. I didn’t want it to follow a professional or journalistic formula. I wanted the features to breathe, to speak for themselves without over-direction. It was about giving artists and collaborators the freedom to respond visually, intuitively, without rules. The idea was to invite something raw – a kind of primal scream between the contributors and the material. That shift turned the so-called ‘error’ into a space for dialogue, and for me, that’s where the magic happens.

Did working with Jun Takahashi, who’s also known for disrupting conventions, change how you viewed the archive? Or what it could become?

I’ve always admired Jun’s punk sensibility – there’s such a rebellious energy in his work that resonated with the ethos of Modern Matter. The magazine itself is rooted in that DIY attitude. There’s no rigid structure, only curiosity. Jun’s own artistic practice – his painting, his embrace of mistakes, his ability to reconstruct and reinterpret – mirrored a lot of what I was trying to explore. It felt like a natural fit. Even in the design, I used a large “U” on the cover as a nod to both of us, JUN and OLU – almost like a shared initial, a visual acknowledgement of our connection within this project.

So many young creatives are obsessed with making something ‘perfect’ for fear of being misunderstood. What role has failure played in your own creative evolution?

Failure has been essential. It’s in the moments where things fall apart that the most interesting ideas can surface. When you aim for perfection, you often land somewhere safe – and honestly, safe can be quite boring. I always tell young creatives: your work is evolving. Just because it doesn’t look “perfect” now doesn’t mean it isn’t valid. You might just be in an early phase of something extraordinary. Perfection, to me, is commercial. It’s the process – the mistakes, the mess, the risk – that holds the real excitement.

Do you remember a specific project or moment where failure actually led you somewhere better? Or changed how you define success?

Many times. One that stands out is the very beginning of Modern Matter. Originally, it was going to be called Matter. But after printing had already started, we discovered that the name was taken by a magazine in the U.S. We had to halt everything. That moment of panic actually forced us to rename it Modern Matter – and in hindsight, that name has defined the spirit of everything we’ve done since.

Another time, I was commissioned to design the invitation for a Maison Margiela couture show under John Galliano. The concept was a replica of a Paris Métro ticket, but I couldn’t match the exact color. With just days left, I flew to Paris, bought real tickets, and stamped them by hand. Those real, imperfect objects ended up carrying more magic than anything we could have designed from scratch. I still carry one of them in my wallet when I travel to Paris – it reminds me how constraints can become poetry.

What advice would you give to someone in school now, struggling to embrace imperfection in their own process?

Put yourself in a poetic state of mind. Think of yourself as a butterfly, each stage has its own shape, its own purpose. You might be in the middle of a metamorphosis and not even realise it. Imperfection isn’t failure – it’s movement, it’s momentum. It’s the evidence that something is happening. Trust that.

Looking back at the archive now that it’s been reworked – what surprised you most? What did you see in it that you hadn’t seen before?

What surprised me most was that even after reworking it, the pieces still feel unfinished, and I love that. There’s still room for someone else to take them further. Maybe a student could pick up from here and rework the rework. That idea of continuous reinterpretation, of celebrating imperfection as an evolving language – that’s what excites me. As I often say, let’s take it to the church.