Representing the creative future

Arnar Már Jónsson: “Our aim is to add a human touch to performance wear”

Designers  –  Mar 2021

Arnar Már Jónsson: “Our aim is to add a human touch to performance wear”

The innovative brand is determined to prove that a well-designed piece can increase in value over time

Designers  –  Mar 2021

AREA: Power to the underdog

The New York-based brand is making its own rules

Designers  –  Mar 2021

Laura and Deanna Fanning on navigating the politics of the fashion industry

The creative directors of womenswear at Kiko Kostadinov speak with fashion design student Luma Guarconi Louzada

Designers  –  Mar 2021

Masha Popova on her London Fashion Week debut

The Central Saint Martins graduate shares the realities of doing her first show from home

Designers  –  Feb 2021

HODAKOVA: The suit deconstructor that makes upcycling wearable

Ellen Hodakova Larsson persists on looking at the fun part of fashion

Designers  –  Dec 2020

Chopova Lowena and the reality of owning a brand

Emma Chopova and Laura Lowena sit with their former intern Alexandra Armata and talk frankly about the realities of owning a business

Critics  –  Dec 2020

Referencing and Copying in Fashion: Judith Watt in Conversation with Oleg Mitrofanov

Is thorough fashion research the key difference between referencing and copying?

Julie Gilhart on fashion in crisis

Business Insiders  –  Sep 2020

Julie Gilhart on fashion in the times of a crisis

Chief Development Officer of Tomorrow Ltd Julie Gilhart shares her views on how fashion showrooms are dealing with the pandemic and her advice for emerging designers

elliss sustainable brand

Designers  –  Sep 2020

ELLISS: Running an emerging sustainable business in 2020

Elliss Solomon talks about making a collection about the outdoors when everyone is indoors, and how it is to run a brand with a strict environmental ethic

SistaazHood Durn Lantink

Designers  –  Jun 2020

Duran Lantink shoplifts H&M and Zara to create political clothes

The Dutch designer speaks out on the flaws of the fashion industry and actively works towards creating a more moral system

Designers  –  May 2020

Lutz Huelle: The punk nature of less

The Parisian designer thinks that making fashion simpler is the only rational response to the pandemic

Designers  –  Apr 2020

Milka Seppänen: “The capacity to adapt is this generation’s biggest asset”

The Aalto graduate on making fashion that is personal, punk and proud to be sustainable