Fashion weeks should be agents of change
“Besides being a force to showcase national talent, fashion weeks can also drive change in the industry. Taking advantage of the little power we have, with both brands on the schedule and sponsors, and weaponise it for good.” That’s how Cecilie Thorsmark summarises her efforts with Copenhagen Fashion Week. Since joining as CEO in 2018, she has shaped not only the institution she now leads but also the perception of what a fashion week can be. With strict and ever-evolving sustainability guidelines, CPHFW has become an agent of change. That is what Thorsmark thinks is missing in the current industry: action. “Manifests and guides are great, but without legislation, they’re meaningless. Until people are told to change, they won’t.” It’s exactly with this principle in mind that the BFC has taken on Thorsmark’s approach – as of next season, NEWGEN will implement CPHFW’s standards. Omoyemi Akerele, founder and CEO of Lagos Fashion Week, shares the sentiment. “Platforms like ours should be useful for change. I dream of fashion weeks and organisations being measured not only on showcases but on what we stand for. We can go from being event organisers to being change makers.”
Competition isn’t a viable or sustainable approach to fashion
“In fashion, relationships are everything. Why not use it for good, instead of evil?” Akerele asks the audience. Describing her approach, the founder of Lagos Fashion Week explains an interesting concept: “It’s all about relational capital. We use truth-driven relationships so we can work, learn, and share.” Jumping from Akerele’s testimony, Thorsmark expands the concept. As three representatives for different fashion weeks sit on the same stage, she reminds us, ” Fashion weeks aren’t competing for attention; we’re striving for a sense of community.” If each event offers something different and is confident in what they contribute to the fashion system, then collaboration is left as the only solution. Thorsmark elaborates: “We know we’re not Paris Fashion Week, we’re not trying to be. But if we’re confident in who we are and work together towards a shared goal, we can raise the bar.”