Representing the creative future

Fashion Week shouldn’t exist in 2025

Opinion  –  Jun 2020

Fashion Week shouldn’t exist in 2025

As systemic flaws are laid bare by Covid-19 and technology unlocks new worlds, Steve Salter argues that shows and schedules will soon be radically reimagined.

SistaazHood Durn Lantink

Designers  –  Jun 2020

Duran Lantink shoplifts H&M and Zara to create political clothes

The Dutch designer speaks out on the flaws of the fashion industry and actively works towards creating a more moral system

Designers  –  May 2020

Lutz Huelle: The punk nature of less

The Parisian designer thinks that making fashion simpler is the only rational response to the pandemic

Designers  –  Apr 2020

Milka Seppänen: “The capacity to adapt is this generation’s biggest asset”

The Aalto graduate on making fashion that is personal, punk and proud to be sustainable

Designers  –  Apr 2020

Fumika Oshima: “Being limited makes you more creative”

The CSM graduate shares her thoughts on finding new aesthetics outside of your old routines

Designers  –  Mar 2020

JETPACK hom(m)e: Made in LA, marketed in Paris

Designer Ryan Morar on making an impact from the outskirts of fashion.

Business Insiders  –  Feb 2020

Ida Petersson: “Don’t run before you can walk”

Browns’ Director of Men’s and Womenswear Buying on the hopes and hardships of emerging talent

Designers  –  Feb 2020

Ellen Hodakova Larsson: Deconstruct, reconstruct, repeat

As established brands struggle to become sustainable, could collaborating with upcycling designers like Ellen Hodakova Larsson offer a solution?

How to  –  Jan 2020

Graeme Raeburn: “Nothing you make is ever completely sustainable”

Christopher Raeburn’s performance director (and brother) shares his guide to building a brand based on prosperity

Opinion  –  Oct 2019

Wake up, fashion. Sustainability doesn’t mean anything

Another buzzword bites the dust

Designers  –  Oct 2019

Sustainability is a mindset

Bibi Blangsted on why she makes shirts that are made to last and don't cost the earth.

Industry  –  Sep 2019

No Fashion (Week) on a Dead Planet

Extinction Rebellion’s call to cancel London Fashion Week was met with raucous resistance. But what would cancelling fashion week actually mean? And what other solutions are out there?