We’ve been following your moves quite regularly, but let us know, what has been up with your brand since we last spoke last Spring.
I’ve been busy handling production and designing SS23. This season we have collaborated with the jewellery designer Inger Grubbe, so this has been a fun new project!
Have you made any changes in the way you operate for this season? (Production, materials, team) If yes, why?
Last season we introduced knitwear which is produced in Spain. We produce the rest of the collection in Portugal now with a small family factory. We don’t have a common language, so we are google translating our WhatsApp messages. So far it has worked surprisingly well.
“Being present at fashion week is a big investment for us as a small brand.” – Anne Isabella Rasmussen
What is this collection about?
I am always quite interested in optical illusions and tricking the eye, and it is a topic I have explored in many of my collections. Earlier this year I visited a gallery in Paris, which was showing artists from the G.R.A.V. group that was operating between 1960-68, which was trying to liberate creativity by involving the audience. They were working with quite geometrical shapes, which is a bit of new territory for me to look at, as well as light, optical illusions, physical perception and the possibilities that are added depending on who and how the pieces are viewed. I was drawn to works by two of the artists in the group Julio le Parc and Franscisco Sobrino. Their sculptures involved reflection, repetition and pattern.
This informed the collection in different ways. In knitwear, I worked with a flitter yarn, created a geometrical construction, and inspired by the sculpture of Julio le Parc added more structure to the knitwear.
For denim, I was looking at Francisco Sobrino’s work which is a sculpture piece made of metallic circles and reflecting on stripes. I love the warped stripe that was created by the reflection and created a design that mimics that effect.
And finally, I collaborated with the jewellery designer Inger Grubbe. Together we designed a set of earrings that encompass both works, in their geometry and reflection.