So goes the routine of a rising fashion darling. Just two years have passed since the Parsons graduate debuted at New York Fashion Week, a collection so well received that Dover Street Market co-founder Rei Kawakubo immediately bought the lot. Two collections have followed since then, alongside two award nominations from H&M and LVMH respectively. Revered consultant, Julie Gilhart, is a fan and mentor – so is LOVE editor, Katie Grand – and stockists continue to grow on an international stage. All this, before her fourth collection has even launched. She’s right; things really do happen fast.
“We’ve named the new collection Back In the Day,” Li explains, carefully. Having joined Parsons from China, her English is still being perfected. “We’ve carried on themes from last season, as we wanted AW16 to have the same mood. There’s new inspiration from 90’s hip-hop culture, but the aim was to connect two stories together.”
“Sometimes there is a story that you feel needs more than one collection to tell,” Weishi expands. The NYU Stern graduate is on hand throughout our conversation, but never in a heavy-handed way. “For us it isn’t all about design references. We want each of our collections to reflect a certain spirit,” she continues. “It’s more about an attitude.” In this case, that spirit is an opportunistic one. “We were thinking about kids, and childhood, and wanted to capture that feeling of being young and very comfortable,” says Andrea. “It’s that feeling of trying to bring back yourself, and the happiness that comes with that.”