Can you share a bit about your background?
We have been friends for more than 10 years now, and we both worked in fashion.
“At first, we did not think of starting a label, but at the time of crediting the pieces we decided to invent a fake ‘brand’.” – Kezako
How did you decide to start a brand as a duo?
We started making custom-made pieces for Charlotte’s editorials, as she works as a fashion editor. At first, we did not think of starting a label, but at the time of crediting the pieces we decided to invent a fake “brand”, so it would appear on the same level as the other, real, brands. It was more of a private joke than a brand launch…
Is it hard to make decisions when it is two of you at the helm? Do you regret any decisions made, or are there things you’d do differently?
No, we do things together, sometimes one starts, the other finishes. It works as a perfect hobby. We enjoy creating things together without even thinking. We mainly make every piece ourselves, with our hands. So decisions are made while making. No time for regrets here. Our practice is weirdly made without any precise goal, so we can’t regret anything.
“The randomness of the process makes us happy.” – Kezako
Can you walk us through your process and how you work together? Who does what?
There is no rule. Sometimes we discuss things or sometimes we don’t. We have ideas together and separately but everything is made together at one point. Either totally together, from thinking about sourcing materials, purchasing supplies, and creating/making things, or separately: one starts and the other finishes. The randomness of the process makes us happy.
“Our process is closer to art than fashion, even if we don’t think of ourselves as artists.” – Kezako
What advice would you give to someone looking to start their own fashion company?
To be honest, it would be crazy to start a fashion company nowadays wanting to make a living out of it. Kezako for us is a proper hobby, nothing is made to be a commercial product. Our process is closer to art than fashion, even if we don’t think of ourselves as artists. But the way we are producing items is based on one-of-a-kind objects to be shown as fashion imagery. Nothing else. That being said, we are open to selling the items at a price we would randomly decide…