The project not only platforms the work of young design students but also fosters cross-disciplinary collaboration between the design and fashion communication and promotion (FCP) students, whose job is to develop the concept of the show, which over the years has been inspired by abstract ideas ranging from factories and banks to black Friday shopping malls and philosophical treaties. The FCP students are entrusted with the digital promotion of the show; from social media to a fully formed digital platform documenting each designers’ work, along with managing the production of the actual show; down to the running order, music, hair & make-up, and throwing the all-important after-party.
Created through collaboration, the White Show is seen by many as the moment where students begin to find their place within the fashion industry; their debut as designers. The emphasis placed on process and construction for many students is the catalyst for the creation of their aesthetic and signature as creatives, and for the FCPs, it’s a look behind the curtain at the inner workings of a runway show.
Dubbed the Light Show, this year’s concept took inspiration from last year’s digital show, expanding on the themes to both illuminate and deconstruct the inner workings of a designer’s process. The show this year was materialised in three parts: a runway, a pre-show exhibition, and an interactive digital space featuring 3D scans of garments, all of which were overseen by FCP students. “If I had to pinpoint the inspiration behind this year’s White Show, I think it stems from the desire to explore process,” says Moritz Ryser, a first-year FCP student and one of the show’s organisers. “The refraction of light into different colours was a visual metaphor which exemplified the many aspects of which the final garments are comprised.”
We interviewed a selection of BA Fashion Design and Fashion Communication students to delve deeper into their process, and unpack the wide array of aesthetics, specialties, and techniques seen on last week’s runway.